Information on Privacy

(pursuant to art. 13 and 34 of Legislative Decree no. 30.6.2003 n. 196)


1) Owner and responsible
Lorenzo de’ Medici s.r.l., headquartered in Florence, on Via Faenza 43; Chief Executive Officers: Fabrizio Guarducci, born on 07.02.1944 in Prato; and Carla Guarducci, born on 30.10.1966 in Florence. The Chief Executive Officers can be contacted via their personal e-mail at and or by fax, to the attention of the Chief Executive Officers, at 055/287360.


2) The treatment of personal data.
2.1) Personal data of clients
It should be noted that the owners of Lorenzo de’ Medici s.r.l. process the personal data and/or identifying information of each client. However, on rare occasions Lorenzo de’ Medici s.r.l. may also process data which “allows for the disclosure of racial or ethnic origin, religious, philosophical or other beliefs, political opinions, membership of parties, trade unions, associations or organizations of a religious, philosophical, political or trade union, as well as personal data disclosing health and sex life (so-called “sensitive data”). Pursuant to Legislative Decree no. 196/2003, which requires the preparation of the Information on Privacy statement only in the event of the treatment of sensitive or judicial personal data, this document has, in large measure, been presented to clients of Lorenzo de’ Medici s.r.l. for precautionary purposes only and is optional. In addition, the treatment of personal information and data, including all “sensitive data” belonging to clients and third parties, is for the vast majority of cases only carried out to further protect the privacy of clients and third parties.

All personal data and information belonging to clients of Lorenzo de’ Medici s.r.l. will be processed solely for purposes that are strictly connected with the fulfillment of the contract between clients and Lorenzo de’ Medici s.r.l.

Upon registration, clients are asked to give their consent to the treatment of their personal data and information, and where necessary any “sensitive data”, as specified in the abovementioned statement.


2.2) Treatment of Personal Data.
The treatment of personal data by the aforementioned entity (Lorenzo de’ Medici s.r.l.) is carried out by the owners and chief executive officers of said entity exclusively for the purposes indicated above and consists of all transactions referred to in letter a) of the first paragraph of art. 4 of Legislative Decree no. 196/2003.


3) Logistics.
The office where said personal data is treated is located in Florence, on Via Faenza 43.


The treatment of personal data is intended only to correctly complete the execution of contracts and for the communication of business activities by the owner only.


The treatment of personal data is carried out by means of the following actions: collection, recording, organization, storage, consultation, processing, modification, selection, extraction, comparison, use, interconnection, blocking, communication, cancellation and the destruction of data. These actions can be carried out with or without the aid of electronic or automated apparatuses.


6) Authorization.
The authorization and supply of collective and sensitive data and records is necessary for the purposes of carrying out the activities referred to in point 4.


Refusal of the client to supply said data will make it impossible for Lorenzo de’ Medici s.r.l. to fulfill the activities referred to in point 4.


Personal data may be disclosed to those in charge of data treatment and for the purposes referred to in point 4; data may be disclosed to external collaborators, stakeholders in the justice sector, counterparties and their defenders, arbitrators and, in general, to all those public and private entities in which such disclosure is necessary for the proper fulfillment of the purposes specified in point 4.


Said personal data are not subject to dissemination to a large, public audience.

10) Rights of the client
10.1) The client or the person asked to sign the privacy form has the right to obtain confirmation of the existence or not of personal data concerning him/her, even if not yet recorded, and be informed of this in a legible format.

10.2) The client or the person asked to sign the privacy form has the right to obtain the following:
a)  the origin of the personal data;
b)  the purposes and methods of treatment of the personal data;
c)  the reasoning behind the treatment of personal data with the aid of electronic instruments;
d)  the identity of the owner, manager and the representative at Lorenzo de’ Medici s.r.l. appointed under article 5, paragraph 2;
e)  the entities or subjects to whom said personal data may be disclosed or who can learn about said data as an appointed representative in the State, managers or agents.

10.3)  The client or the person asked to sign the privacy form has the right to:
a)  update, rectify or, when necessary, integrate additional data;
b)  cancel, transform into anonymous form or block the illegal treatment of her/his personal data, including data whose continued possession is unnecessary for the purposes for which the data were collected or subsequently processed;
c)  request certification that they have been notified of the actions in points a) and b), including all information related, to those to whom the data were disclosed or disseminated, except in the case in which such fulfillment proves impossible or so difficult to obtain that the means are manifestly disproportionate to the protected right.

10.4)  The client or the person asked to sign the privacy form has the right to object, in whole or in part, in the following instances:
a)  for legitimate reasons related to the treatment of personal data and for reasons that are pertinent to the means of data collection;
b)  the treatment of his/her personal data for the purposes of advertising, direct selling, for carrying out market research and any other commercial use.


Firenze 24.4.2014
Lorenzo de’ Medici s.r.l.